Monday, September 30, 2022
08.47 am

BiMOR CURVY: IN WHAT SENSE?

When we started working on the development of this new model we had a clear goal in mind: to represent and enhance the beauty and uniqueness of women's curves in all their fullness. I have always wanted to create a Hobo bag to include in one of our collections (a crescent-shaped bag held at each end by a strap that may or may not be adjustable). During the development phase, however, several doubts arose about the choice of the ideal shoulder strap .

After spending several days in the factory , trying out combinations and choosing materials, it seemed clear to me that the perfect solution was the one in the image on the right (tortoiseshell bone shoulder strap with single snap hook).

The alternative in a gold metal chain would have been too "charged" and "edgy" and would not have been able to convey that sensation of softness and roundness that characterizes the female body and which I was trying to draw inspiration from.

Today is the launch day, the day in which an important part of the work done by me and the whole team in these last months is realized. I found myself reflecting on how much the name we chose for this bag means to me, and maybe not only to me.

I spent my life feeling insecure about my shape, since I was a child I did nothing but worry about the perception that others had of me and my body, constantly wishing I was something I was not.

For a few years now I have understood that the external appearance is only the tip of the iceberg of something much deeper: under that tip in fact hides a universe of complexity and uniqueness that characterizes each of us.

When I went to live in Milan I understood that all I needed was to discover who I really was, to know the strengths and weaknesses of my personality and to make myself known for who I was, not for how I looked. They could think I was ugly, never unsmiling or unsociable. I opened myself completely to others only when I stopped giving importance to their judgment and paradoxically this led me to develop my own.

I learned that taking care of my body is not important to society, it is important to me. I learned that my external appearance matters, but only as a reflection of what I have inside. I learned that I will never reach the perfect physical shape, fortunately the years pass and in society the belief that one does not exist begins to spread.

I have learned to value all parts of my iceberg: it is true, the tip is important because it is what others see, but the base is what supports everything and allows us to remain stable and imperturbable against adversity and the passing of time.

My body will always change and evolve, just like me.

Therefore, the soft design of Curvy is inspired by a woman's hips, its asymmetrical shape represents the uniqueness of each of us and its versatility is a symbol of elasticity, lightness and ability to adapt. The intent is not to say yes or no to women's curves or to try to define a specific concept of beauty. The BiMOR CURVY campaign is an invitation to be softer with ourselves, to not impose stresses that do not exist and that do nothing but obscure the basis on which our entire existence is based.

We are much more than just a mass of flesh and bones, aren't we?!

With much love,
Bi>