2025 UPDATE
Monday 13 January 2025
11.10pm
2024 has been an intense, challenging year, full of satisfactions but also challenges.
We launched our first collection of resin bags, the Playfinity Collection, followed by the second drop which saw the arrival of charms, small accessories capable of telling something more about the personality of the person who wears them.
We developed our first line of clothing and home accessories. We experimented with new materials and met new suppliers.
We have been to five international fairs, found new retailers around the world and, above all, we have structured ourselves as a team. A team that has allowed us to sell over 1500 bags, bringing BiMOR overseas.
Discover the line that made us competitive at an international level :))))
LET'S BE REAL
But the truth is that behind every success there have also been complicated days. Moments of uncertainty, of anxiety, of that annoying feeling of never doing enough. Because managing a brand also means this: not only the victories that are seen on the outside, but the silent paranoia that those who create and put themselves on the line know well.
Yet, what I have learned this year is that it doesn't matter how many times we feel down or inadequate. What really matters is the reaction. The strength we put into getting back up, the dedication that pushes us to always do better, even when it seems difficult. This is what defines who we really are.
For this reason, I will not stay here to tell you good intentions or promises for 2025. I will talk to you about the results, about the things we will actually do, when the time is right, with the pride of those who have given everything to get there.
So, cheers to this new year.
May this be the year you succeed in being the best version of yourself, or at least give it your all to try :)
With much love,
Bi>
