Monday 13 January 2025
18:10

2024 was an intense, demanding year, full of satisfactions but also challenges. We launched our first collection of resin bags, the Playfinity Collection, followed by the second drop that saw the arrival of charms, small accessories capable of telling a lot. We participated in five international fairs, found new retailers around the world and, above all, we structured ourselves as a team. A team that allowed us to sell over 1500 bags, taking BiMOR further and further.

But the truth is that behind every success there have also been complicated days. Moments of uncertainty, of anxiety, of that annoying feeling of never doing enough. Because managing a brand also means this: not only the victories that are seen on the outside, but the silent paranoia that those who create and put themselves on the line know well.

Yet, what I have learned this year is that it doesn't matter how many times we feel down or inadequate. What really matters is the reaction. The strength we put into getting back up, the dedication that pushes us to always do better, even when it seems difficult. This is what defines who we really are.

For this reason, I will not stay here to tell you good intentions or promises for 2025. I will talk to you about the results, about the things we will actually do, when the time is right, with the pride of those who have given everything to get there.

So, cheers to this new year. May it be the year you get to be the best version of yourself.
With all my heart,