Monday 01 July 2024
11:48

GROWING WITH THE FLOW

Wow... so much has happened in the last month!

Here is a small review of the main events of June that made me understand that BiMOR is finally on the right track!

1. OUR FIRST COLLAB:

My bags were on newsstands! ✨

At the end of May I was contacted on Instagram by Mulieris , an independent magazine that, to celebrate the release of the latest issue of their magazine, rented the newsstand in Piazza Morbegno in Milan and transformed it into Edicola Mulieris , a space open to the public where various activities were organized (Live Painting, Stand Up Comedy and Talks on specific topics) and where the bags from the Playfinity collection were exhibited together with the new pocket emptier.

An all-female project that touches on topics so close to the brand's identity.

Click here to see the recap of this adventure :)

2. THEY TALK ABOUT BiMOR:

This month my first interview was published on TgCom24 ! How exciting to know that such an important news outlet was the first to talk about my story and especially about my brand. You can read the full interview at this link .

And it doesn't end here! Our bags have also appeared on other magazines such as Donna Moderna and Silhouette ... but I hope this is just the beginning ;)

I would like to give a special thanks to my guardian angel Claudio Leoni , an incredible PR from Milan whom my sister and I had the pleasure of meeting at the White Show in January, who did nothing but support me and help me grow the notoriety of BiMOR.

U know I love UuUuuuu!

3. BiMOR x TA-DAAN:

Ta-daan is an e-commerce platform featuring curated content where you can discover and purchase the coolest craftsmanship from across Europe. The artisans they collaborate with are carefully selected for their commitment to creating high-quality, unique handmade pieces.

You can't imagine the joy I felt when I received their collaboration proposal! A Creative Hub that partners with companies aiming to amplify messages on conscious consumption, creativity, and social and cultural impact has chosen BiMOR as a partner.

Check out their dedicated brand page on their website here.

4. BACKSTAGE:

I finally managed to find some time to spend an entire day at the production site to better understand all the steps involved in making our resin bags .
I took advantage of this learning experience to create content to share here on our website and on our social media, helping our customers gain a deeper understanding of our products.

As I explain in this video, there’s nothing that frustrates me more than hearing someone say, “Oh, but these are just plastic bags?”
They may or may not be to someone’s taste, a person may choose to buy them or not, but what I absolutely can’t accept is having them reduced to simple plastic bags.