Monday 01 July 2024
11:48

GROWING WITH THE FLOW

Wow... so much news in the last month!

Here is a small review of the main events of June that made me understand that BiMOR is finally on the right track!

1. OUR FIRST COLLAB:

My bags have been on newsstands! ✨

At the end of May I was contacted on Instagram by Mulieris , an independent magazine that, to celebrate the release of the latest issue of their magazine, rented the newsstand in Piazza Morbegno in Milan and transformed it into Edicola Mulieris , a space open to the public where various activities were organized (Live Painting, Stand Up Comedy and Talks on specific topics) and where the bags from the Playfinity collection were exhibited together with the new pocket emptier.

An all-female project that touches on topics so close to the brand's identity.

Click here to see the recap of this adventure :)

2. THEY TALK ABOUT BiMOR:

This month my first interview was published on TgCom24 ! How exciting to know that such an important newspaper was the first to talk about my story and especially about my brand. You can read the full interview at this link .

And it doesn't end here! Our bags have also appeared on other magazines such as Donna Moderna and Silhouette ... but I hope this is just the beginning ;)

I would like to give a special thanks to my guardian angel Claudio Leoni , a super PR from Milan that my sister and I had the pleasure of meeting at the White Show in January, who did nothing but support me and help me grow the notoriety of BiMOR.

U know I love UuUuuuu!

3. BiMOR x TA-DAAN:

Ta-daan is an e-commerce with curated content where you can discover and buy the coolest craftsmanship in Europe. The artisans they collaborate with are carefully selected because they are committed to creating quality and unique artisan creations.

You can't imagine the joy I felt when I received their collaborative proposal: a Creative Hub that collaborates with companies that want to amplify messages on conscious consumption, creativity and social and cultural impact that selected BiMOR to become their partner.

Check out their website page dedicated to the brand here .

4. BACKSTAGE:

I finally found some time to spend a full day in production to learn more about all the steps that are done to produce our resin bags . I took advantage of this learning day to create content to share here on the site and on our social media to help our customers better understand our products.

As I tell in this video , in fact, there is nothing that unnerves me more than hearing people say “ ah, but these are plastic bags? ” They may be liked or not, a person may want to buy them or not, but what I just cannot accept is that they are reduced to banal plastic bags.