BIMOR = BIanca morando
BiMOR is a bag brand born in Genoa in May 2019. The name is a play on be more and the name of the brand's founder, Bianca Morando, because the idea behind it was always to make it more than just a brand.
She grew up among footwear, clothing and accessories — her father's forty years in the industry were the real education — and absorbed the language of fashion early.
A degree in Communication Studies turned that into the urge to build a world of her own: one where what counts is finding the positive and the singular in things, and where everything is more than it appears.
born in nyc
The idea of creating your own brand was born from an experience lived in the Big Apple.
"I lived three months in a city where everyone is someone . Where you can cross the street in front of Obama's car and never feel like a nobody . It's there that I understood the beauty of being ONE in more than seven billion. And it's exactly this feeling that I try to convey with BiMOR: feeling unique, special, because you really are. Uniqueness to be told, through every detail of the brand."
from ideas to real life
BiMOR creates Made in Italy bags and accessories, designed to accompany you every day with authenticity and style. Each product is an invitation to choose something that truly speaks of you: unique, conscious and timeless.
Accessories that tell who you are.
