BiMOR = BIANCA MORANDO
BiMOR is a bag brand born in Genoa in May 2019. The name is a play on words between be more and the founder’s name, Bianca Morando, reflecting the brand’s core philosophy: to be more than just a label.
Growing up surrounded by footwear, clothing, and accessories - her father’s 40 years of experience in the industry being her true school of life - Bianca absorbed the essence of fashion from an early age.
Her studies in Communication Sciences sparked a desire to shape a universe where positivity and uniqueness always take center stage, a world where everything is more than it appears.
sliding doors
Experiences determine the possible enlightenments of life.
The idea of creating my own brand was born from an experience in the Big Apple.
"I spent three months in a city where everyone is someone. Where you can cross the street in front of Obama’s car and never feel like a nobody. That’s where I realized the beauty of being ONE in a world of over seven billion. And this is exactly the feeling I aim to convey with BiMOR: the feeling of being unique, special—because you truly are. A uniqueness meant to be told through every detail of the brand."
SO WHAT?
BiMOR creates Made in Italy bags and accessories, designed to accompany you every day with authenticity and style. Each product is an invitation to choose something that truly reflects you: unique, conscious, and timeless.
Accessories that tell your story.
