Monday, July 31, 2023
06:34 pm

REAL LIFE IS AMAZING

After almost two months of a social media detox, it's time to take charge of my life again and get back to doing my job at my best, but first I really need to realize this: real life > social media.

This year for the first time I started to see social media as a black hole that can suck me in, leaving a veil of heaviness on me that I had never felt before.

I have always lived my relationship with these platforms in a very light way, more as an active user than a passive one, but lately I have started to feel the negative effects such as anxiety, information overload and lack of security. If in the morning I happened to wake up happy and enthusiastic about the activities I had to do during the day, all it took was to open Instagram and watch a couple of stories to lose myself in a loop of demoralization and discouragement. Almost as if being on social media made me feel like I wasn't enough... a feeling I had never felt before.

Tik Tok certainly didn't help; in fact, in January I created my account and started posting content on the platform, some of which were quite successful and others totally useless and meaningless... "the important thing is to post," I told myself.

At first everything was fine, I was excited to discover and learn how to use this new channel to test my creativity and let others know about my professional and personal reality, but when I realized that I had become a slave to "I have to publish" it was as if something had broken inside me. I was no longer able to create content for the sake of it and I gradually started to detach myself from all social media.

I needed to get back in touch with the "real me", the one totally free from the constructs of society and from the interest in the famous "opinion of others".

I had a week of total silence.
No posts, no stories, no tik toks, nothing at all.

"Who am I really? Am I sure I want to continue exposing myself like this? Always putting my face out there? Maybe I still have time to take a step back.." I kept repeating these questions to myself without knowing what answer to give myself. The only thing I knew was that the more time passed, the more comfort I felt in seeing my Instagram profile icon without active stories.

It's like I needed to hide from the world and reset myself to find myself again.

Taking some time "offline" helped me remember how beautiful and important it is to live every moment to the fullest, to do things for the sake of doing them without the need to share them with the rest of the world. To cultivate my passions and my friendships. To really breathe again.

In the meantime, however, life and work went on, obviously, and the awareness of the fact that a large part of my work is linked to social media clashed with the existential reflections I had once I returned home.

I know how to use social media (this sentence sounds much more arrogant than I mean it, but it's the truth) I know my brand and my products better than anyone else and the passion I have in talking about them is what makes the difference, I "just" have to learn to balance the use I make of it and go back to taking myself a little less seriously.

Trying to shake off the most critical judgment I am subjected to: my own.

I'm ready to go back to talking about what I love, to make the commitment to tell those who follow us what we do, why we do it and how we do it. Sharing lightness, interesting content and at the same time intrinsic to something more than a simple promotional message of the series "buy this bag".

Bags are a starting point, I don't know yet what the end point will be but you can be sure that - for better or for worse - in the end I will always choose to share this journey with those who want to discover it with me.

With much love,
Bi>

#AlwaysBiMOR

SHOP BIMOR