Inside every Curly bag, you'll find a Leonia tester, perfect for enhancing and defining your curls like never before. And since we already know you'll fall in love with it, we've also included a special discount for your next Leonia purchase.

What was the inspiration behind the development of the Leonia project?

This project has always been my long-held dream. I've always wanted to create something of my own, and as someone with curly hair, I've personally experienced the frustration of not knowing how to care for my hair and not finding suitable products that enhance it. I always complained that the market didn't offer adequate solutions and that society imposed straight, perfect hair as the aesthetic standard.
My biggest inspiration is my dad: he also founded his company and ran it for many years. He has always been an example of someone who works with passion and determination, and I believe he has passed on his deepest entrepreneurial values to me.

Why did you decide to name your brand Leonia?

When I was a child, I hated my hair: I always kept it tied in a ponytail with a thousand clips or straightened it.
One day, I decided to wear my hair down, with great trepidation, and one of my elementary school classmates told me, "You're so ugly, you look like a lion!" I remember it as if it were yesterday. At first, that phrase affected me, but over time I started to see the lion differently: no longer just as a comparison, but as a symbol of courage, strength, and determination. And these are precisely the values I want to convey with my brand.

What are your future goals?

I would definitely like to expand the product line; currently, the brand is a single-product brand, but I already have some upcoming launches in mind, no spoilers!

What does this collaboration with BiMOR mean to you?

The collaboration with BiMOR came about incredibly spontaneously: one day, I called Bianca to ask her about her experience with BiMOR, to listen to her and learn from her. And coincidentally, her best-selling bag is called Curly! It was wonderful how Bianca proposed this collaboration to me, even though LEONIA was not yet on the market, because she also believed in my project. So, for me, this collaboration represents a beautiful starting point, a sort of inauguration of the LEONIA brand, the beginning of a journey that I hope will take me far :)

Now we want to know what your favorite bag model is!

Well... that's hard to say since there are so many beautiful models. Just last September, I bought the Yours in powder blue; when I saw it, I brought it home in no time! But I'll also tell you this other thing (which I don't know if I can say): by collaborating with BiMOR, I had a preview of the models from the next collection. I literally fell in love with a bag that I will make mine as soon as it comes out.

How did you meet Elena?

Fun fact: neither Elena nor I remember the first time we met. It's definitely been too long, but one thing is certain: I've always thought of her as a kind-hearted and very capable person, convictions that became certainties during the development of our collaboration.

What characteristics do BiMOR and Leonia have in common?

BiMOR and LEONIA share authenticity, determination, and the desire to enhance people's uniqueness by transforming what might seem like a weakness into a distinctive and proud trait. Both projects stem from our personal passion and aim to convey positive energy, self-confidence, and courage through products designed to tell and celebrate one's identity."



What did you like most about this collaboration?

The fact that it was born in a completely spontaneous and natural way, as if our paths were already destined to cross. I truly believe there are no coincidences, but special encounters that happen at the right time, and this collaboration is the perfect proof of that.

What do you think of Leonia's products?

Leonia encapsulates exactly everything I've always looked for for my curly hair and could never find: effectiveness in defining it, easy to use, with excellent value for money, and above all, it's produced by a brand founded on authentic values that I completely identify with.

What inspired you to create a bag dedicated to curly hair?

I created the Curly by drawing inspiration from my own curls, which for years were a source of insecurity for me. With BiMOR, I try to transform what makes us insecure into strengths, just like the journey I experienced with my hair, which I now love precisely because it makes me who I am. A story similar to Elena's with Leonia.

#AlwaysBiMOR!