BiMOR ZERO WASTE

Capsule Collection

We’re fully aware that the fashion system has a significant impact on the world we live in. That’s why we’re committed to making responsible choices—minimizing waste and optimizing every step of our production.

In May 2022, we launched a limited edition of bags made entirely from reclaimed materials sourced from our own warehouse.

Here are a few details that made this capsule even more special:

PICNIC WITH OUR AMBASSAMORs

To launch the new #BiMORZEROWASTE, we hosted a picnic at Villa Croce (Genoa) with some very special guests: our ambassaMORs!

Between bites of focaccia and sips of juice, our team gave an exclusive preview of the Zero Waste project, inviting our ambassadors to do a blind unboxing of the bags.

BiMOR FOREST

What made this collection even more special is that for every color of the sold-out Capsule, a tree was planted through Treedom, a platform that allows you to plant trees around the world and follow their growth day by day.

The BiMOR FOREST has already been around for a year, but now we’re finally ready to expand it and share it with our community :)))

DISCOVER HERE

THE HIDDEN MEANING OF FLOWERS

To highlight the uniqueness of the Zero Waste Capsule Collection, we chose some very special names for the colors of our Yours and Maxi Yours bags.

Their vibrant hues and the collection’s strong connection to nature immediately made us think of flowers—so each bag is named after a flower that reflects its color and carries a deep, symbolic meaning.

DISCOVER HERE