BiMOR x BPAINTINGS
A truly Pop collaboration
Who is BPaintings?
Benedetta Serra, the creative mind behind Bpaintings, has turned her passion for Pop Art into something tangible—blending color, creativity, and nods to the coolest brands around.
BiMOR is among her inspirations—so much so that she dedicated six original artworks to our SS22 collection, *BiMOR 2.0*.
This collaboration is more than a simple tribute: it’s where two visions, two stories, and one shared mindset meet.
Like us, Benedetta believes in the energy of ideas—and in turning them into reality.
It’s a yes from BiMOR!
BiMOR is a brand that places great value on self-confidence and aims to celebrate the initiatives of bold and ambitious individuals.
That’s why we’re committed to supporting anyone ready to step up and take on a challenge.
It’s with this very spirit that we chose to collaborate with Bpaintings.
BENEDETTA'S POV:
What inspired you to start the Bpaintings project?
I had this canvas at home for three years, and I just needed to let off some steam somehow. So I grabbed it and painted something which—if I’m being honest—I don’t really like at all now, but it sparked the idea to create paintings that could be personalized for each customer.
What do you want to communicate through your work?
I want the person who commissions a canvas to see themselves in the painting, as if it were a mirror reflecting their personality.
What are your future goals?
My biggest goal would be to exhibit my work in an art gallery.
What do you love most about the fashion world?
Shoes. Oops… obviously bags too! :)
Why did you choose BiMOR? What fascinates you about the brand?
Well, first of all, I have huge admiration for Bianca—I think she’s a powerhouse—and the quality of the bags she creates is undeniable. I follow BiMOR’s Instagram page and I’m a big fan of their storytelling style. That’s why it felt natural to reach out to Bianca and tell her I wanted to gift her a painting of one of this season’s bags. From that idea came Bianca’s counter-proposal which—true to her bold thinking—turned into a full-blown collaboration. Super exciting!
What’s your favorite BiMOR bag?
The Sassy! It was love at first sight with the first version you released in 2019. It totally reflects my personality: bold and sensual. In fact, I got one and I’m going to customize it Bpaintings-style.
Now we’re curious—how do you plan to personalize your Sassy?
NO SPOILERS ;)
Let’s get personal… what’s been your biggest failure?
Not believing that life could be amazing. I used to dislike life, but now I’ve realized that was total nonsense. Life is absolutely amazing.
What would you tell your past self in that moment?
Keep going. Just keep going—you’ll find your path eventually.
What does BiMOR mean to you?
Positive vibes, femininity, boldness, and creativity.
bianca'S POV:
How did you meet Benedetta?
Through our fathers, who have been longtime friends. When I was working as the social media manager for Andrea Morando, I had to create content to promote the AdPersonam personal shopping service, and I immediately thought Benedetta would be the perfect fit—she just has that natural ease in front of the camera.
In your opinion, what are the touchpoints between BiMOR and Bpaintings?
Their pop personality, the use of bold colors, and the audience they speak to: young, energetic, and ambitious.
What are your expectations for this collaboration?
I hope this is just the beginning of a long-term partnership. I can’t wait to receive all the paintings and hang them in the main room of our headquarters. It’ll be a way to give each other visibility and strengthen the identity of both projects—different, but full of common ground.
When you look at one of Benedetta’s paintings, what comes to mind?
Color, pop art, and femininity.
In one word, how would you describe Benedetta’s personality?
Sassy! No doubts about it.
Share with Benedetta a lesson you've learned over the years.
The more you do, the more you make mistakes. What I’d tell anyone is to always be aware that, even when you think you’re doing your best, you still have to question yourself—because you never truly reach your best version. Aim higher, keep growing, keep improving.
Why is it so important for you to always be MOR?
Because truly remarkable people never go around saying “I’m remarkable”—they ask themselves how they can do better, every single day. That’s the BiMOR philosophy: always becoming the best version of yourself.
#AlwaysBiMOR!
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