BiMOR x BPAINTINGS
An All-Pop Collaboration

Who is BPaintings?
Benedetta Serra, the mind behind Bpaintings, has turned her passion for Pop Art into something tangible, combining color, creativity, and references to the coolest brands.
BiMOR is among her inspirations, so much so that she dedicated six new works to it, inspired by the SS22 collection, BiMOR 2.0.
This collaboration is more than just a tribute: it is the meeting point between two visions, two stories, and the same mindset.
Like us, Benedetta believes in the power of ideas and in turning them into reality.

For Bimor it's a yes!
BiMOR is a brand that places great importance on self-confidence and aims to value the initiatives of enterprising and ambitious individuals.
For this reason, it seeks to support anyone ready to take the plunge.
And it is with this spirit that we have chosen to collaborate with Bpaintings
LET'S GO!
A painting for every bag in the collection
BENEDETTA'S POV:
What prompted you to develop the Bpaintings project?
I had this canvas at home for three years and I needed to vent somehow. I took the canvas and developed a painting that, to be honest, I don't like at all now, but it gave me the idea of creating paintings that could be customized for each buyer.
What do you want to communicate with your creations?
I would like those who commission a canvas from me to be able to see themselves within the painting, as if it were a mirror reflecting their personality.
What are your future goals?
The biggest goal would be to exhibit in an art gallery.
What do you like most about the fashion world?
Shoes. Oops... obviously besides bags :)
Why did you choose BiMOR? What fascinates you about this brand?
Well, first of all, I have great esteem for Bianca, I think she's a force of nature and the quality of the bags she produces is evident. I follow BiMOR's Instagram page; I'm a big fan of their storytelling approach, and that's why it came naturally to me to contact Bianca to tell her I wanted to give her a painting depicting one of this season's bags. From this idea of mine came Bianca's counter-proposal, who, always thinking big, involved me in developing a real collaboration. How cool!
What is your favorite bag?
The Sassy! It was love at first sight with the very first variant you created in 2019! It reflects my personality, gritty and sensual. In fact, I bought one that I will customize in Bpaintings style.
We're curious, how do you plan to customize your Sassy?
NO SPOILERS
Let's get personal... What was your biggest failure?
Not believing that life is amazing. Before, I didn't like life, but now I've realized that's bullshit. Life is absolutely amazing.
What would you say to your past self from that moment?
Keep going, move forward, and sooner or later you'll find your way.
What does BiMOR mean to you?
Positive vibes, femininity, boldness, and creativity.
BIANCA'S POV:
How did you meet Benedetta?
Through our fathers, who have been friends for a long time. When I was Andrea Morando's social media manager, I had to produce content to promote the AdPersonam personal shopping service, and I thought Benedetta would be the perfect girl for it, precisely because of her ability to be in front of the camera.
What do you think are the commonalities between BiMOR and Bpaintings?
Their pop character, the use of bright colors, and the audience they target: young, energetic, and ambitious.
What do you expect from this collaboration?
I expect it to be the beginning of a long-term collaboration, and I can't wait to receive all the paintings to hang them here in the main room of our headquarters. It will be a way to give each other visibility and to strengthen the identity of both projects, which are different but have many points of convergence.
When you look at one of Benedetta's paintings, what comes to mind?
Color, pop art, and femininity.
In one word, how would you describe Benedetta's personality?
Sassy! Obviously, no doubts.
Share a lesson you've learned over the years with Benedetta.
The more you do, the more mistakes you make. What I would advise anyone is to always be aware that, even when you think you're doing things at your best, you need to question yourself because you never reach the best version of yourself. Always aim higher, grow, and improve.
Why is it important for you to always be MOR?
Because truly talented people never say "I'm talented," but rather ask themselves how and what they can do better day after day. This is the philosophy of BiMOR: always being the best version of yourself.
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