Wednesday, January 1, 2021
4:32 am

AM I READY TO BIMOR?

Good question.

But, before I answer, let me take a step back. October 2018: just turned twenty-one and the chance/luck of living 3 months in the craziest city in the world: NEW YORK CITY .

I went there for an internship organized by the university but in truth there was much, much more: reality that surpasses fantasy.

An experience that changed my life in ALL aspects... the experience from which BiMOR was born, the brand and the person:)

Before leaving I had decided to embark on an ambitious project : the idea was to stop as many girls as possible on the street and ask if they wanted to be photographed with one of the bags from our family business (the company in question is Andrea Morando ). I also asked each of them to tell something about themselves to publish together with their images on the dedicated page of the magazine on the company website.

Even then it was important to focus on the product as much as on the person who wore it and, even if I didn't know it, this would be the starting point from which I would develop the whole identity of my brand once I returned :)

But let's go back to New York: one day, while I was in City Hall Park , I casually met Giada, a girl from Cesena who I had previously met in the city. After an initial moment of amazement due to the fact that meeting by chance in Manhattan is something absurd, I asked her to take part in my project. After taking the photo, I took advantage of the setting to publish a story on the company's Instagram profile, a story that Giada promptly reposted. Not even 24 hours later, we received a message from a girl from Cesena, a friend of Giada's, who wanted to buy our bags to resell them in her shop.

This is how it all began.

I came back a few months later and we immediately launched into this new adventure: samples, showroom in Milan, influencers, fashion week... so many new exciting experiences that I threw myself into without stopping to think too much.

And now, here I am:

1 JANUARY 2021

More than 2 years have passed since that day in New York but for me it all starts today. Today we are really there. Today I know perfectly what BiMOR represents for me and what message I want it to communicate.

But am I ready to be BiMOR?

Honestly: I don't know. There are so many aspects of me that I still don't understand, I have a long way to go and still many obstacles to overcome, but one thing is certain: I'm ready to put myself on the line. I'm not MOR but I'm finally ready to share my work in progress with anyone who wants to follow it 💛

Happy New Year to all my friends, may 2021 be full of positivity and awareness.

With much love,

Bi>

#AlwaysBiMOR