Wednesday, August 27, 2025
11:57 PM

THE CALM BEFORE THE STORM

Like every end of August, this year I find myself reflecting on the past months, trying to take stock of this summer that is almost over.

They have been wonderful months, full of simple things.

My seaside town and my favorite places, important family birthdays, evenings with friends, early morning workouts by the sea, two getaways to opposite ends of Italy, and a much-needed social media detox.

And then delicious food, wine, aperitifs, and endless dinners filled with chatter and laughter.

All this, I want to emphasize, surrounded by a healthy dose of work.
(Am I the only one who thinks everyone on social media is perpetually on vacation in the summer?!?)

September always represents a new beginning; returning, waking up, traffic, getting back to responsibilities, overdue emails.

For me, this is the best month of the year :)

The air gets crisp, the weather is perfect, and everything gets back into motion with that sparkling energy I love.

This will be the first September in two years that BiMOR will not be participating in any fairs: an important decision, made last February, when I decided to focus all my energy on the 360° development of the brand.

After months of work, it's almost time to launch the new products we've been working on for the upcoming Autumn Winter 2025 season.

Coming soon:
> a warming capsule,
> a great comeback,
> a new main color,
> a nice refresh,
> a new arrival with a wild heart,
> a metallic drop,
> love at first sight in resin.

Here are some more clues:

I can't wait to share more.
To move my project forward, day after day, together with a team of girls who share this enthusiasm with me.

I wish you the same enthusiasm and a great start to September.

May it bring that new energy needed to change pace, or even just to feel better.

To close, a meme that made me smile a lot, and that seems perfect to stay on topic :')

With much affection

Bi>