Wednesday 27 August 2025
11:57 p.m.
THE CALM BEFORE THE STORM
Like every late August, this year too I find myself reflecting on the past months, trying to take stock of a summer that’s almost come to an end.
It’s been a wonderful season, full of simple things.
My seaside city and my favorite places, important family birthdays, evenings with friends, sunrise workouts by the sea, two escapes to the far ends of Italy, and a much-needed period of social media detox.
And then delicious food, wine, endless aperitifs and dinners filled with conversations and laughter.
NOTO, SICILY
ZOAGLI, LIGURIA
MOLVENO, TRENTINO
SIRACUSA, SICILY
BOGLIASCO, LIGURIA
GENOVA, LIGURIA
SORI, LIGURIA
I’d like to point out that all of this is, of course, accompanied by a healthy dose of work.
(Am I the only one who feels like everyone on social media is perpetually on vacation in the summer??!?)
September always represents a new beginning: coming back, early alarms, traffic, returning to responsibilities, and catching up on emails.
For me, this is the most beautiful month of the year :) The air gets crisp, the weather is perfect, and everything starts moving again with that sparkling energy I love.
This will be the first September, after two years, in which BiMOR won’t be attending any fairs: an important decision I made last February, when I decided to focus all my energy on developing the brand at 360°.
After months of work, it’s almost time to launch the new things we’ve been preparing for the upcoming Fall Winter 2025 season.
What’s coming:
> a warming capsule,
> a great comeback,
> a new star color,
> a refreshing update,
> a wild-at-heart newcomer,
> a metallic drop,
> and a resin love-at-first-sight.
More clues to follow:
I can’t wait to share more.
To keep moving my project forward, day after day, together with a team of girls who share this same enthusiasm with me.
I wish you to live with the same excitement and to start September on the right foot.
May it bring with it that fresh energy we all need — to change the pace, or simply to feel better.
To close, here’s a meme that really made me smile, and that feels just perfect to stay on theme :’)
With love,
Bi >
MOR RECENTLY:
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