Thursday, August 31, 2023
05:45 pm

PARIS NEXT!

After months of waiting, the big day has finally arrived... tonight we're leaving for Paris, our first international fair is upon us and I can't wait!

In fact, starting from September 2nd we will be present at Who's Next , the international fashion fair held twice a year in Paris and which represents an excellent opportunity for brands like ours to make themselves known to retailers from all over the world.

The whole world!!!

Now, I have to be very calm with expectations because I have learned over time that getting too big for your boots never brings anything good.

I did everything I could to get to today and feel ready to face this new experience with my head held high.
I managed the organization of the fair, the preparation of the stand, the shipping of the goods, our travels... all while carrying out the endless daily activities that characterize my work (both for BiMOR and for Andrea Morando) and - above all - the development of the new collection!!!!

You can't understand how proud I am of the spring summer 2023 collection... a riot of colors, SO MANY new models, a new line (always of bags) that, regardless of how this fair goes, represents the beginning of a new chapter for us.

I'm dying to reveal the models and images of the BiMORLICIOUS campaign (what a cool name is that?!!?! shoutout to my beloved for the idea)

Since August 9th I have changed the name of my Tik Tok profile from "iambimor" to " bimordiary " , a change that would be irrelevant to anyone - considering that my videos average around 300 views - but for me it was the beginning of a big turning point.

It may seem paradoxical but, just like in the case of this diary, I do it for myself.

To learn to be consistent, to reflect on the things I do, to analyze my successes and my defeats and, last but not least, because I love the idea of ​​giving concreteness to the memories and moments of my life.

For this reason, for a month now I have started to tell something about my life on Tik Tok every day, some useless videos made just to honor the commitment I made to myself and others that are definitely more interesting for those who watch them, in which I talk about anecdotes about work or tell exactly what I did during my day... so yes, some spoilers about the new collection there sometimes happen ;)

Click here if you want to browse.

I finally feel like I've gotten over a low point that I thought would last forever.

There will be others, I know, but for now I'm just enjoying this happiness :)