Monday 01 April 2024
8.41pm

THE GAME HAS BEGUN

Hello BiMORERS!!! :)

Now that it's finally live, I can start telling you about the journey that led me to develop this collection of resin bags.

It all started from the search for an answer to a question I had been asking myself for years: how to create a line of bags that could stand out in a sea so saturated with offers?

On April 11, 2023, almost a year ago, during an appointment with our accessory suppliers I understood that the answer was in the confirmations I had received over the years.

The accessories applied to our bags are what have always distinguished them: the element capable of adding a touch of personality even to the simplest design.

So why not try to create a line of bags made entirely with the accessories used to create our resin shoulder straps?

So we got to work and started creating… developing the Playfinity collection has undoubtedly been one of the most fun and challenging jobs of the last few years.

I had the opportunity to visit the factory several times and gain a deeper understanding of the resin component production process: all made with electric machinery and assembled by hand on site. To say that I was fascinated by the quality and efficiency of this process is an understatement.

Two months later we received our first production…. And wow.

I couldn't stop smiling for a second as I saw each of the models created for the first time.

In September 2023 we participated in our first international fair, which I had already told you about here , and the feedback on the new bags was super!! Our distribution network outside Italy expands from season to season and knowing that our BiMOR are on sale around the world fills my heart with pride!

The icing on the cake was selling the first resin bag, even before launching the collection on the website, to an American girl who saw the Doll - Multicolor Lime in a shop in Lisbon and who, before paying, asked me if I could autograph it for her :')

I told the story better on my Tik Tok profile here .

If we've been a little quieter this past year, it's because we were working behind the scenes on the development of this new project. Now that it's finally live, we're back more charged than ever.

And this is just the beginning :))))
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With much love,
Bi>

#AlwaysBiMOR