Monday 01 April 2024
8.41pm

THE GAME HAS BEGUN

Hello BiMORERS!!! :)

Now that it’s finally live, I can start sharing the journey that led me to develop this collection of resin bags.

It all started with my search for an answer to a question I had been asking myself for years: how can I create a line of bags that truly stands out in an oversaturated market?

On April 11 2023, almost a year ago, during a meeting with our accessory suppliers, I realized that the answer lay in the confirmations I had received over the years.

The accessories applied to our bags have always been their defining feature, the element that adds a touch of personality even to the simplest designs.

So, I thought: why not create a line of bags made entirely from the accessories used to craft our resin shoulder straps?

And that’s how we got to work! Developing the Playfinity collection has undoubtedly been one of the most fun and challenging projects of the past few years.

DISCOVER THE COLLECTION

I had the opportunity to visit the factory several times and gain a deeper understanding of the resin component production process, entirely carried out with electric machinery and assembled by hand on-site.

Saying I was fascinated by the quality and efficiency of this process would be an understatement.

Two months later, we received our first production batch… and wow. I couldn’t stop smiling for a second as I saw each of the models come to life for the first time.

In September 2023, we participated in our first international fair, which I had already told you about here, and the feedback on the new bags was amazing!

Our distribution network outside Italy keeps expanding season after season, and knowing that our BiMOR bags are being sold worldwide fills my heart with pride!

The cherry on top? We sold our very first resin bag, even before officially launching the collection on the website, to an American girl who spotted the Doll - Multicolor Lime in a shop in Lisbon. Before paying, she even asked me if I could autograph it for her :')

I shared the full story on my TikTok profile here.

If we’ve been a little quieter this past year, it’s because we were working behind the scenes on developing this new project. Now that it’s finally live, we’re back more energized than ever.

And this is just the beginning :))))

With much love,
Bi>