Monday, June 20, 2022
08.47 am

BiMOR. 2.0: BUT WHY?

It's been nine months since I last posted a page in this journal; I never thought it would be so long between posts... and yet here we are.

When I wrote “Almost a Quarter of a Century” I was in Rome with my friends and colleagues to celebrate the fateful 25 years and I was absolutely convinced that September 4th would represent much more than a date, in a few words: I expected a dramatic turning point, but….

Sometimes life forces us to stop for a moment and face those insecurities that we inevitably carry with us.

Months like this went by and then... A new awareness: becoming an adult is a process that must be lived day by day, calmly and enjoying the journey.

The more time I spent wondering "will I be able to..." the more I wasted time I could have spent learning to be able to.

This is where the name of the new collection BiMOR 2.0 comes from ;)

2.0 indicates an evolution, something improved compared to what existed before, but which maintains the same nature.

THE COLLECTION

For the BiMOR 2.0 collection we have taken the best sellers produced for the previous seasons and revisited them by adding improvements to some of the models: longer shoulder straps, more resistant linings, gold accessories on all the bags and double contrasting raw stitching as the fil rouge of the season.

As for the addition of new models, we interacted with our community and listened to their requests. The result of this exchange was the production of the POPPY, a larger shopping bag - necessary for all those who need larger bags to wear on a daily basis.

MOR ECO-FRIENDLY

For a long time we have been wondering how BiMOR could embark on its journey towards sustainability and we have finally found an answer: giving value also to waste materials by making them super attractive and desirable.

It is precisely from this new awareness that the #BiMORZEROWASTE Capsule Collection was born, our first eco-friendly production made entirely with recycled materials: a limited edition consisting of 68 patent leather bags available in 8 color variations.

A portion of the proceeds from the sale of this Capsule was donated to Treedom , a platform that allows you to plant trees around the world to reduce the level of carbon dioxide in the atmosphere and to follow their growth day after day.

BiMOR FOREST has been around for a year now but we are finally ready to expand it and make it known to our community :)))

Another important point in our journey towards sustainability was the transition from polyester dust bags to cotton ones, a higher cost repaid by the awareness of having made the right choice.