Wednesday, October 1st, 2025
12:47 AM

BEHIND THE BUZZ: WHERE COLLECTIONS ARE MADE

September, as we know, is fashion month. Online it looks like nothing but front rows, incredible outfits, exclusive events, and celebrities everywhere.

But the truth is, for me, fashion week isn’t just runways, paparazzi, and parties; it’s trade shows, endless trips, seasonal changes, months of moodboards and research slowly taking shape, leaving room for new ideas to be born.

It’s an intense month, defined by a particular duality: on one side, there’s all the tangible work of the present—shootings, new setups, campaign development; on the other, the mind is already projected into the next season.

One foot in the present, the other stepping forward, toward SS26.

A month full of behind-the-scenes work and days where time was never enough.

And then the nights, spent in bed watching shows until late.

Because behind certain runways, there’s still something that makes my eyes light up.

The aspirational side of fashion: the one that speaks of vision, not sales.

After months of ideas, tests, visions, and notes scribbled on the go, the moment I love most has finally arrived: turning it all into something real.

The next collection will be defined by new volumes, bold materials, unexpected techniques, special accessories, and above all—color. The kind of palette that makes you want to live, to go out, to tell your story through what you wear.

Looking back, last year’s fashion month was incredible.

Two weeks in Paris, one in New York, one in Milan: saying it out loud still feels like a dream—and it truly was.

But this year, living it all from Genoa—my city, my studio, with my team—I realized something at once extremely simple and incredibly powerful: to take on the world, I need to start from home.

And this September was the most beautiful reminder of that.

So here’s a little spoiler of what I’m starting to prepare for next spring, even though this autumn is still full of surprises waiting to be discovered ;)

With love,
Bi>